The company says it’s only for 30 days and they aren’t changing any labels. They still care about the bottom line above all else. Don’t forget that the aging hippies sold out and cashed out – big time – to Unilever in 2000.
Ben & Jerry’s is temporarily renaming popular “Chubby Hubby” ice cream “Hubby Hubby” beginning today to celebrate the start of legalized gay marriage in its home state of Vermont.
“The legalization of marriage for gay and lesbian couples in Vermont is certainly a step in the right direction, and something worth celebrating with peace, love – and plenty of ice cream,” Ben & Jerry’s CEO Walt Freese said in announcing the sugary switch.
Ben & Jerry’s, which has long backed liberal causes, plans to rebrand “Chubby Hubby” as “Hubby Hubby” for 30 days to show support for Vermont’s new law.
I’m partial to Phish Food myself.